Our contact strategy handbook, coupled with documentation of best practices for communication hierarchy, contact pressure ruling and NBAs, made certain that customer experience and success is now firmly placed at the heart of Marktplaats’ operations. Marktplaats is a true phenomenon in online trading and advertising with a large social. We identified long-term opportunities and risks to ensure that the future could be best anticipated and prepared for. We ensured that there were clear definitions, objectives and rulings per stage based on insights, driving a vastly improved customer experience for our client that also streamlined the path to purchase. Marktplaats is the Netherlands favourite online source for selling or buying anything you could possibly want, from boats to houses. Our work delivered a new segmentation model that consists of five user stages. This handbook consists of visualized customer journeys with complete campaign briefings, program flows, top line targets, objectives and KPIs. The customer strategy with the driver analysis allowed us to translate all the insights into a complete contact strategy handbook. Additionally, we conducted driver analysis to uncover the behavioural drivers that push customers to more valuable stages. Via enkele stappen kun je eenvoudig inloggen en uitloggen. Ontdek wat er allemaal te koop en te verkopen is. Based on this model we developed a contact strategy to bring it to life with a full and prioritized list of programs.īy analysing Marktplaats’s customer data and creating a full understanding of its customers we were able to create a new customer strategy model with clear stages and segments. Welkom op de officile Marktplaats Facebookpagina Laat je door ons inspireren. Fast and easy buying and selling of used and new goods and services on mobile. We used a clear and simple approach to build a customer strategy model. Marktplaats is the Dutch number one classifieds destination on Android.
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